The RazReport Fyllo Founder and CEO Chad Bronstein - On How He Built His Data Empire
This is a replay of Jason Raznick's interview with Fyllo Founder and CEO Chad Bronstein at the Benzinga Cannabis Conference.
Jason and Chad talk about:
- How Fyllo started
- Data of the future
- Tyson 2.0
Hosts:
Jason Raznick
Twitter: https://twitter.com/jasonraznick
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Transcript:
This is a replay of Jason Raznick's interview with Fyllo Founder and CEO Chad Bronstein at the Benzinga Cannabis Conference.
Chad Bronstein is the most energetic driven entrepreneur that I am going to say in this industry. This guy not only has Fyllo , not only Tyson 2.0 and more companies, we are pumped to introduce the man, the myth, the legend, Chad Bronstein from Fyllo.
Jason Raznick: So what time do you get up, what time do you end your day at ?
Chad Bronstein: I get up about six o'clock in the morning.Go for a run. Then my son wakes up. Work pretty much until later on and then hang out with my son and my wife. And then I am in conference calls late into the night.
Jason Raznick :Fyllo - how did you start this company?
Chad Bronstein: So prior to starting Fyllo , I was running a large ad tech company and I was bored. And I just want to do something new.
And so I had to make a crucial decision. I had a bunch of offers, I was doing well. I decided I'm going to go start a cannabis company.
And we started Fyllo three years ago. And it's been a great ride. So we told Brian Spears, Britney Spear's brother. Hey, can you get us in front of Mike Tyson? Brian lived in Vegas. And so he got us to Mike's brother-in-law and then we brought Mike on as a strategic advisor to really talk about traumatic brain injury and the effects of psychedelics.
Jason Raznick: And what do you do to stay in shape and to have these guns?
Chad Bronstein: Right now I just do cardio.
Jason Raznick: Do you eat healthy?
Chad Bronstein: I eat really healthy, I don't eat red meat.
Jason Raznick: What does Fyllo do in the most basic terms?
Chad Bronstein: We offer multiple services.
So we have brands like Dunkin Donuts, buying data from us and why they do that is because they don't know that Jason wears a Rolex. He drives a nice car. He shops at Nordstrom's, but they don't let Jason goes to Michigan and buys a bunch of marijuana. And there's all these different correlations you can make.
You're literally spending $200 a week on weed. Why wouldn't Nike want to target you? Because they know you can afford it. Why wouldn't a car manufacturer want to target you because you're spending $200 a week on weed because they know you can afford leasing a car. pharma buys data, because they don't want to lose, share shift to the cannabis industry because instead of buying ibuprofen or Aleve, you're taking cannabis medicinal products.
So we have over 7,000 brands buying data from us. And we're integrated into every major platform like Google trade desk, et cetera, where you can go into the platform and buy our data.
Jason Raznick: Are you a much better Nielsen?
Chad Bronstein: Nielsen is a great company. Fyllo is the data of the future. Cryptocurrency is now becoming more and more talked about and trend, right? You have gaming, which is a big conversation. Those data sets are where Fyllo is going.
Jason Raznick: So you're going to get into other sectors. What's the sales process like?
Chad Bronstein: So for us, what was great was we talking about something different and everyone opened up like "I ate edibles with my husband last night".So it opened up the flood gates to have more of an intimate relationship with them versus that uptight vendor relationship.
So that was fun for us and we had to educate the large brands.
Jason Raznick: So you're basically at level 1 with this company now in terms of revenue or scale, but you've gotten the acceptance by mainstream companies. So now what?
Chad Bronstein: I think the thing for us is we're going to grow, continue to grow at scale. We have 300% growth YoY. Our growth is pretty astronomical and it's because we have a good team. We are 300 people.
Jason Raznick: : Where are you guys based in, mostly in Chicago?
Chad Bronstein: We just bought a data company called Semasio based in Germany. We are in a lot of major cities.
Jason Raznick: : Can we talk a little about Tyson 2.0, so what's Tyson 2.0?
Chad Bronstein: Tyson 2.0 is a cannabis company formed with legendary boxer Mike Tyson. We have become the most well-known brands in the space. We created Mike Bites and it went viral. We had Howard Stern, Jimmy Kimmel, everyone talking about it.
We raised $8 million from some of the most strategic investors in the cannabis space. And so the key for our success was that we struck a deal that allowed us to get distribution.
Mike is an advocate for cannabis. He smokes a lot of weed every week. It helps him and he's outspoken about it. And so it's very much on brand.
Jason Raznick: Thank you for coming on.
Chad Bronstein: I am honored to be here.
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