Hip-hop in 2024 has seen record-breaking hits and the rise of new artists, especially women in Southern rap. The fusion of hip-hop and country music is reshaping the genre, as exemplified by distinctive works like Big X The Plug's mixtape. Tensions run high with legal challenges for artists like Young Thug, affecting the culture. Additionally, the rivalry between Kendrick Lamar and Drake escalates, questioning authenticity in their artistry. Amid these dynamics, the year celebrates innovative albums that push the boundaries of hip-hop.
Kendrick Lamar's album GNX not only achieved commercial success but also sparked critical discussions about authenticity and regionalism in hip-hop.
The emergence of female artists in Southern hip-hop brought fresh perspectives, with Lotto and Glorilla redefining the genre's narrative landscape in 2024.
Deep dives
Kendrick Lamar's Cultural Dominance
Kendrick Lamar solidified his status as a dominant force in hip-hop in 2024 with the release of his album GNX, which became a cultural phenomenon. His single 'Not Like Us' not only rose to number one on the Billboard charts but also sparked significant discussions around authenticity and regionalism in rap. Kendrick's ability to blend personal narrative with broader cultural critiques set a new standard for what hip-hop can accomplish artistically and commercially. His interactions with fellow artists, particularly his feud with Drake, showcased the evolving nature of rap battles, intertwining personal, social, and commercial threads.
Big X The Plug and Genre Fusion
Big X The Plug emerged as a significant figure in hip-hop, blending traditional rap with distinct country influences, particularly highlighted in his mixtape Take Care. His song 'Change Me' gained acclaim and illustrated how rap can authentically merge with country sounds, further redefining genre boundaries. This intersection is emblematic of a broader movement where hip-hop influences crossover into country music, challenging longstanding cultural divides. Collaborations with artists like Morgan Wallen not only demonstrate this fusion but also highlight the complex relationship between these two genres.
Resurgence of Southern Female Artists
2024 witnessed a remarkable resurgence of female artists in Southern hip-hop, with figures like Lotto, Glorilla, and Dochi leading the charge. These artists have been successful in bringing a fresh perspective and elevating the representation of women in the genre through their distinct voices and narrative styles. Lotto's album Sugar Honey Iced Tea exemplified a balance between pop appeal and authentic hip-hop, showcasing her growth as an artist. Additionally, Glorilla's discussions of personal struggles resonated strongly, providing a genuine connection to fans and contributing to the genre's evolving landscape.
Hip-Hop's Ongoing Legal Challenges
The hip-hop community faced significant legal challenges in 2024, particularly highlighted by the YSL-RICO case involving Young Thug, which raised serious concerns about the use of rap lyrics in legal proceedings. The case underscored a controversial practice where artists' lyrics are used as evidence against them, leading to questions about artistic freedom and authenticity. This trend reflects a broader societal misunderstanding of rap as a performative art form, often conflating reality with fiction. As the genre grapples with these legal challenges, the conversations surrounding authenticity and the responsibilities of artists continue to evolve.
Record-breaking mainstream hits. A new generation of artists rising to seize their moment. Rappers in and out of courts. A pair of the biggest names in the game transforming their careers by taking their rivalry to sometimes bitter new heights. In 2024, hip-hop brought us wave upon wave of massive, surprising, culture-shifting moments.
NPR Music's Sheldon Pearce, Sidney Madden and Rodney Carmichael were watching and listening all year long, and they've gathered together to explain the most important stories of hip-hop's 51st year. There was the ascendance of new dominant voices in Southern rap, many of them female, along with the noticeable resonance, for many artists in the genre, with country music. The disconcerting trial of Young Thug left a void in Atlanta — the longtime hip-hop capital — for much of the year, before it ended suddenly and dramatically. And yes, there was the remarkable show put on by Kendrick Lamar in his sustained attack on Drake.
Plus: Rodney, Sidney and Sheldon share their favorite hip-hop albums of the year. Hip-hop may have celebrated its landmark 50th anniversary in 2023 by looking back at its own history, but in 2024, it shot forward like a cannon blast.