In the episode we talk about the invisible ceiling we create around money.
This ceiling limits how much we’re willing to charge for the work we do and therefore how much money we’re wiling to receive.
In reality this ceiling doesn’t exist and is of our own making.
We talk about two of the things that contribute to this ceiling:
- Focussing too much on the work we do and less about the outcomes our clients are wanting to achieve
- Anchoring are prices to a fictitious number of our own creation that we rationalise as the market rate or a fair margin.
If you’d like to learn how to get rid of these constraints and how to price more confidently then make sure to listen.