Blands Over Brands: When the Risk isn’t Worth the Reward

What do Weight Watchers, Tropicana, ABRDN, Jaguar, and HBO all have in common?

You guessed it — terrible rebrands. In this ep, Jon and Peter are putting risky marketing moves under the microscope to ask the question — just how much risk is too much?

First, they’re diving into the feed and covering some of marketing’s biggest acts of brandilism. Why are so many brands turning into blands? And are there better ways for marketing to take the risk out of risky business (like, oh, say… rebranding)?  

Step away from the computer and drop the rebranding stick immediately because Peter and Jon are explaining why category optionality is a far superior solution, keeping a diverse customer base is king, and how AI can be a clutch component to making your customer research completely risk-free.

Plus, how do CFOs and CMOs really feel about risk management? Peter and Jon unpack the data to get to the juicy center of your CFO's cold, steely heart before heading into the Synthetic Salon to chat with Rory Sutherland and Nassim Taleb about the perception and safety of brand in decision-making.

01:17 From the Feed – The Risk of a Rebrand

09:33 Million Dollar Data – How Marketers and CFOs Think About Risk

16:02 Mental Model – Why Marketing and AI Derisk Business

26:38 Synthetic Salon – Sori Rutherland