Retail’s future is rapidly evolving, shaped by technology and changing consumer habits. In connection with JLL’s Future Vision research project, this episode of Trends & Insights: The Future of Commercial Real Estate explores three potential scenarios for shopping in the years ahead.

• How AI will challenge traditional retail spaces and consumer behaviors.
• Why digital replicas of physical stores will reshape the shopping experience.
• The shift from big-box stores and malls to mixed-use districts, and what it means for the future of urban spaces.

Looking at how these scenarios might impact real estate, consumers, and the nature of shopping itself, James Cook, JLL's senior director of retail research, discusses the challenges and opportunities with Katie Grissom, head of retail and mixed use for the Americas at global investment leader Nuveen Real Estate. They talk about factors like technology adoption, consumer psychology, and the varying needs of urban, suburban, and rural areas. They also touch on the importance of convenience, emotional connections in shopping, and the difficulties in changing established consumer behaviors.

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