Selling Albums with Daniel Usenko

244 - Welcome back to the Freedom Focus Photography Podcast! I'm your host, Nicole Begley, and today we have a very special guest, Daniel Usenko, the creative force behind Pixellu, developers of my favorite album design software, Smart Albums.

Whether you're a seasoned pro or just starting to explore the possibility of adding albums to your services, this episode is packed with insights that will inspire you to not only streamline your workflow, but also potentially utilize albums in your marketing. Daniel will share how Smart Albums can transform the tedious task of album creation into a swift, enjoyable process, enhancing both your product offering and client experience. So, buckle up as we uncover the potential for offering gorgeous albums to your clients.

WHAT TO LISTEN FOR:

The Value of Print:

Daniel discusses the importance of printed albums in today's digital age and how they can distinguish your services from others, providing a tangible product that clients treasure.

Advice for Incorporating Albums into Your Business:

   Daniel gives practical advice on how photographers can seamlessly integrate album sales into their offerings, enhancing client satisfaction and boosting their bottom line.

Improving Photographer Efficiency:

 Discover how Smart Albums can drastically reduce the time spent on album designs, enabling photographers to pre-design albums for sales sessions and increase their profitability.

The Origins of Smart Albums:

   Daniel shares the journey from the early days of album design, which required days of work using Photoshop or InDesign, to the development of Smart Albums, which now allows photographers to design beautiful albums in less than 10 minutes.

Utilizing Albums for Marketing:

   Explore innovative ways to use albums as a marketing tool, whether it’s showcasing your work at events or creating bespoke client albums that drive new business.

Resources From This Episode:

• Ready to save 15% on your first year of SmartAlbums?  Use the code: FREEDOMFOCUS
• Watch Nicole create photography albums FAST with SmartAlbums
• Hair of the Dog Academy 
• Elevate Coaching Program
• Freedom Focus Formula

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.