Rebuilding Business with Purpose and Values

In this episode of Journey to Regeneration, host Professor Chris Marquis speaks with Dr. Bernice Pan, founder of British fashion brand DEPLOY, about transforming fashion through systems thinking and intentional design. Drawing on her academic background in architecture and fashion systems, Bernice shares how she reimagined every aspect of the clothing lifecycle—from fabric sourcing and modular design to ethical production and customer engagement. DEPLOY challenges the waste and inequality embedded in mainstream fashion by embedding regeneration into the very structure of its business. The result is a timeless, adaptable collection built on circular principles and long-term relationships. Bernice’s unique approach—what she calls “design thinking for systems change”—offers powerful lessons for any industry. Through her lens, sustainability becomes not just about better materials but about reengineering the whole system for lasting impact. This episode is a must-listen for anyone interested in systems-level change, fashion, regeneration, and purposeful innovation.

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