Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

In This Episode

How usability testing leads to more engaging and effective content
Why communicating with your audience means taking a break from the jargon
How personas lead to a more refined, sometimes recalibrated, message and customer journey
The three different customer values and how they work in content creation

Resources

Stat of the Week: The State of Content: Expectations on the Rise
Victor Yocco on Twitter and LinkedIn
EY-Intuitive
Crazy Egg
Hotjar
Content first. And last.

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Positionality and Lived Experience - TDO 422 | Nikos & Jason Rheins