Founders' Forum The Mindful Eating Advantage: How Amy Zitelman Built Soom Foods
Can what you eat impact the way you lead and grow a business? In this episode, we sit down with Amy Zitelman, co-founder of Soom Foods, to explore how mindful eating and strategic entrepreneurship go hand in hand. Amy shares her journey of bringing tahini—a nutrient-dense superfood—to the U.S. market and how it has become a kitchen staple for top chefs and health-conscious consumers alike.
Beyond food, Amy dives into the challenges and triumphs of running a family business, balancing work-life dynamics, and scaling Soom Foods with inventory mastery, third-party logistics, and the Entrepreneurial Operating System (EOS).
What You’ll Learn in This Episode:
- How mindful eating can reduce inflammation and improve overall well-being
- The entrepreneurial journey behind Soom Foods and the rise of tahini in the U.S.
- Tips for managing a family-run business while maintaining healthy boundaries
- How EOS fosters accountability and sustainable growth for small businesses
- The key strategies behind Soom Foods’ expansion and inventory management
Amy also reflects on the power of a strong support system, sharing how she balances motherhood, leadership, and personal wellness. Whether you're a food lover, entrepreneur, or business leader, this episode is packed with actionable insights and inspiration.
Tune in now to discover how intentional choices—both in food and business—can lead to long-term success!
About Amy Zitelman:
Amy started Soom Foods with her two older sisters in 2013, with a mission to make tahini a more popular ingredient in the US Market. Soom has been featured in Bon Appetit, Food and Wine, The New York Times and other media as they are the preferred tahini of top chefs like Michael Solomonov of Zahav Restaurant. Amy is the author of The Tahini Table cookbook and lives in Penn Valley with her husband and three sons.
Connect:
Website soomfoods.com
LinkedIn linkedin.com/in/amy-zitelman-07973b2b
linkedin.com/company/soom-foods
Instagram instagram.com/soomfoods
Facebook facebook.com/SoomFoods
This episode is brought to you by The Satell Institute; the leading CEO organization dedicated to Corporate Social Responsibility. Go to satellinstitute.org to learn more.
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