Last week, Facebook announced a rebrand to Meta and an all-in bet on the Metaverse. Zuck said all of the right things about openness and interoperability.

The question people are asking is, "Can we trust him?"

The more interesting question is, "Do we even need to?"

In a world in which people are more used to ownership of their digital assets and identity, Meta’s best strategy will be to operate more like a Minimally Extractive Coordinator than an extractive platform. To reach its full potential, Meta needs to disrupt Facebook by turning itself into something that behaves more like a protocol than a platform.

Plus, Meta will be a better influence on the Metaverse than Apple.

You can read the full post at Not Boring.

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ET - Mike Portnoy // Andy Curran