Also available on YouTube: https://youtu.be/djnSFyBsB7M

We explore Shopify’s latest updates to simplify customer acquisition through its Shop Campaigns tool.

Host Kurt Elster talks with Shopify's Andrius Baranauskas, Product Director for Shop Campaigns, Shopify's not-so-secret weapon for getting new customers on autopilot.

Later, Nathan Onesian, Director of Ecommerce from melin, and Nick Daniels, Senior Ecommerce Manager, from OluKai spill how Shop Campaigns turned into their secret weapon for scaling fast.

Key Takeaways:

What is Shop Campaigns and how it simplifies customer acquisition
The power of Shop Cash to incentivize purchases
New features to win backlapsed customers with incentives on Shop
Real-world success stories from top Shopify brands

Guests:
Andrius Baranauskas, Product Directorat Shopify
Nathan Onesian, Director of Ecommerce at melin
Nick Daniels, Senior Ecommerce Manager at OluKai

Links:

Shop Campaigns
[Shop Campaigns video] (https://www.youtube.com/watch?v=rddSHVroIcc)
Shop.app
Melin
OluKai

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Sponsors:

Zipify: http://zipify.com/KURT
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Omnisend: http://your.omnisend.com/Unofficialshopifypodcast

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What's Kurt up to?
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Ep. 100: Los libros de texto gratuitos • Jaime Torres Bodet