Seller Appointment Mastery: How to Find Deals on Social Media

10 snips

Apr 17, 2025

Discover how to leverage Facebook as a powerful tool for generating real estate leads. Uncover effective strategies for reaching motivated sellers and expanding your online presence. Learn the significance of consistent posting and engaging content to keep your audience interested. The podcast emphasizes how even a small daily commitment can yield transformative results. Facebook is not just for memes; it's a goldmine for agents looking to boost their business!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Leverage Facebook for Free Marketing

Use social media, especially Facebook, for free and powerful marketing to stay top of mind with your audience.
Post consistently to generate leads and build relationships over time for seller appointments.

ADVICE

Be Genuine and Model Success

Model your social media strategy after successful people and be authentic to your personality.
Avoid fake bravado; people do business with who they feel they know and trust.

ADVICE

Optimize Your Facebook Profile

Switch your Facebook profile to professional mode to track post reach and engagement.
Have a good profile photo and clearly state your real estate role and goals to attract leads.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

If you’re looking for an easy seller lead source, Facebook is one of the best places to be.

You might think it’s just a platform for old people sharing memes, but there’s a lot more to it than that.

Facebook is the most powerful marketing tool Agent-Investors have in our business, and the best part is, it’s free! I’ve heard people say they can’t get leads on social media.

The truth is: if you’re not getting leads, you’re just not doing the necessary activities to generate them.

By posting daily and getting eyeballs on your content, you can supply your business with a steady stream of seller leads that will become listings or investment deals.

Ultimately, Facebook is free advertising that keeps you top-of-mind with the people you’re looking for.

How do you grow your social media footprint and get your content in front of more people? What should you post?

In this episode, I dive into the second way to find seller leads and investing deals - and today, I’m talking about how to turn Facebook into a lead source.

Things You’ll Learn In This Episode

-How to reach more people on Facebook

The whole point of social media is to get as many eyeballs on your content as possible. How do you grow your friend list/subscriber base?

-The best place to find motivated sellers

Some younger agents might think Facebook is for old people. Why is it the perfect place to be if you’re looking for seller leads?

-How to create your Facebook strategy

What kind of content should we post to generate seller appointments on Facebook? How often should we post?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!