The Healthtech Podcast #424 Why content creation might be the next frontier for clinical impact: Oscar Ferguson from Deaku
Nov 26, 2025
Oscar Ferguson, a former doctor and now the CEO of Deaku, shares his compelling journey from medicine to health content creation. He discusses how his medical background shapes his understanding of creator challenges. The conversation dives into the nuances of long-form versus short-form content, addressing audience trust and retention. Oscar highlights the importance of collaboration tools for creators and warns of AI's role in misinformation. Finally, he encourages clinicians to define their missions and supports networking during career transitions.
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Long-Form Builds Higher-Value Audiences
- Long-form content yields higher-value followers because viewers invest time and build trust.
- Use short-form to funnel discovery into long-form where deeper relationships form.
From Trauma To A Content Career
- Oscar left clinical medicine after traumatic night shifts and found renewed energy creating health content with a friend's video company.
- He pivoted from aiming for clinical training to building content strategy to combat health misinformation.
Ask For Conversations And Mentorship
- Do reach out widely on LinkedIn and ask for conversations or mentorship when switching from medicine to industry.
- The worst answer is no, and most clinicians are willing to share their paths and help.