Surf Some Mechanical Gnar at Aventuur Parks | The Growth Show
May 12, 2024
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Discover the high costs and innovative plans of Aventuur surf parks across North America. Dive into the shift towards surf resorts, the debate between artificial and natural waves, and the financial aspects of running a surfing resort business. Learn about the luxurious amenities, community building, and growth strategies in this exciting episode.
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Quick takeaways
Avantour prioritizes creating a strong community of surf enthusiasts while focusing on generating revenue for sustainable growth.
The surf resorts by Avantour combine boutique wellness experiences with surfing, featuring a central lagoon with a Wave Garden providing consistent waves for surfers of all levels.
Deep dives
Nicholas Edelman's Recovery and Business Start
After suffering a surfing accident that left him paralyzed, Nicholas Edelman recovered fully and decided to live a more fulfilling life. This incident led him to embark on starting a business. Teaming up with Richard Duff, they envisioned Avantour, a surf resort concept combining boutique wellness experiences and surfing. Avantour's resorts feature a central lagoon with a Wave Garden creating perfect waves every four minutes.
Surf Resort Concept and Expansion
Avantour's surf resorts offer a unique concept with a large central lagoon housing the Wave Garden to provide consistent and safe waves for surfers of all levels. Additionally, the resorts prioritize health and wellbeing, offering amenities like ice baths, saunas, yoga studios, and beach bars. Plans for expansion include projects in Australia, New Zealand, and North America, with 11 cities targeted for future resorts.
Community, Revenue, and Growth Strategies
Avantour focuses on building a strong community of surf enthusiasts while considering revenue streams to sustain and expand the business. With estimated costs ranging from $50 to $100 million per resort, the company secures financial backing to support its growth. Emphasizing the importance of creating watermen and women, Avantour aims to instill confidence and safety within its community while positioning the resort and Wave Garden as profit centers.
Aventuur is planning to develop surf parks in 11 cities across North America. And for projects that costs between $50 to $100MM per surf park, it'll take more than just a fancy wave pool to become people's new favorite hobby.
The Growth Show is a special series brought to you by The Hustle Daily Show about how to grow a business, an idea, or a movement. Hosted by Matthew Brown.
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