The Private Equity Podcast, by Raw Selection

Emerging markets investing in the consumer & retail sector

Feb 3, 2026
Giovanni Zangani, Managing Partner at Maestro Equity Partners — a Vietnam-focused growth investor in consumer, retail and F&B. He discusses why Vietnam rewards hands-on, founder-aligned investing. Short takes on common diligence mistakes, running concentrated, operator-led deals, and how local knowledge and post-investment involvement drive success.
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ADVICE

Don't Invest From A Single Positive Visit

  • Avoid investing based on your personal positive experience in a single urban location.
  • Evaluate scalability and local GDP realities before committing capital.
ADVICE

Onboard Founders, Don't Just Sign Agreements

  • Don't rely solely on legal terms to enforce post-investment behaviour.
  • Invest time to onboard founders and build alignment beyond the shareholder agreement.
ANECDOTE

Regional Funds' Shallow Due Diligence

  • Regional funds often perform light, city-centric due diligence and miss problems in provinces.
  • Giovanni recounts cases where quick diligence even failed to detect fraud.
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