The Art and Business of Online Writing by Nicolas Cole is a comprehensive guide for writers aiming to succeed in the digital age. The book emphasizes the importance of understanding the game of online writing, where writers compete for reader attention against various forms of media. Cole shares his personal toolkit of writing strategies, including the importance of data-driven feedback, choosing the right category for your content, and developing a consistent writing style. He also discusses how to create engaging headlines, structure posts effectively, and build a content roadmap. The book highlights the value of writing publicly to gain feedback, the benefits of ghostwriting, and how to turn online writing into more valuable assets such as books and paid newsletters. Cole's approach is rooted in his extensive experience as a viral columnist and his success on platforms like Quora and Medium.
This book provides insights into the differences between freelance writing and ghostwriting, highlighting why ghostwriting can be more lucrative. It offers strategies for niching down, managing projects, and scaling a ghostwriting business. The book also covers essential skills like writing in clients' voices and managing feedback.
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Newsletter Ghostwriting Masterclass (Notion Doc): https://vine-perch-730.notion.site/Newsletter-Ghostwriting-Masterclass-How-To-Land-5-000-Clients-By-Writing-Emails-1c301b956bb680849c76f2c59c644cd6?pvs=4
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Want to build a $5K-$10K/month ghostwriting business in 2025? In this masterclass, I break down why newsletter ghostwriting is the most lucrative niche right now, how to find high-paying clients, and how to package and price your offers—even if you're a beginner. I’ve generated over $5M in ghostwriting revenue, scaled a multi-million dollar agency, and mentored 12,000+ writers. If you want an actionable roadmap to turn your writing skills into a profitable business, this is for you. Start monetizing your writing today! 🚀
(01:37) Agenda
(02:47) Who Am I?
(05:15) “Email Is Dead!” Hardly.
(13:46) Why Newsletters Are The Most Lucrative Niche
(36:02) The Difference Between Project Services & Recurring Services
(43:58) How To Find Founders & Companies Who Need Newsletter Ghostwriters The Most
(52:18) How To Package & Price A Newsletter Offer As A Beginner
(1:05:01) Walkthrough of PGA
🔗 Other videos I think you'll enjoy:
How Ghostwriters Are Actually Landing Clients in 2025: https://youtu.be/advKimcU-uM
Substack Growth Mastery: Our $400k/Year Newsletter Strategy: https://youtu.be/j67SabtPjGA
Watch Me Write A 6-Figure Email Campaign ($650k in 10 days): https://youtu.be/_0DcUk4hBCI
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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com
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👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/
🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com
💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co
🧙♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/
📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com
Coffee With Cole: The Digital Writing Podcast 
