What if the next fragrance powerhouse wasn’t born from heritage, but from code, curiosity, and a clean slate? In this episode, Tanya Mironova sits down with Alex Wiltschko, CEO of Osmo and a fragrance house Generation — companies on a mission to digitize scent and rethink the future of fragrance from the ground up.

They talk about:

What Givaudan or IFF might do if they were founded in 2025
How bravery isn’t about being fearless — but about acting anyway
What it means to build a “fragrance house” in a world shaped by AI and science
The emotional and personal side of leading innovation in scent

Whether you're in perfumery, tech, or just curious about where the future of smell is headed, this conversation will spark something.

🔗 Links

Osmo: https://www.osmo.ai
Generation by Osmo: https://www.generationfragrance.com

Ever dreamt about going to space? Connect with Tanya!

• https://www.instagram.com/neparfumer/
• https://www.coachmironova.com/

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