My guest this week is Nandeeta Maharaj – social entrepreneur, marketing and impact strategist, and founder of Goods 4 Good, a certified social enterprise marketplace helping people shop their values and create impact with every purchase.

With a bold vision to become the “Amazon of social enterprise,” Nandeeta created Goods 4 Good to connect consumers with purpose-driven products that support mental health, environmental sustainability, animal welfare, and poverty alleviation. Today, the platform features over 60 social enterprises and 500+ ethical, values-led products from Australia and around the world.

Nandeeta’s journey is powered by her background in marketing, communications, and social impact—and a strong belief that business can (and should) be a force for good. She's also a proud Catalysr and WSU Launchpad alum, mentor at WAGEC and Young Change Agents, and a recent winner of the 2025 Social Enterprise Business of the Year award from the South Asian Business Awards.

In this episode, we dive into Nandeeta’s founding story, how she’s scaling impact through e-commerce, and the lessons she’s learned as a purpose-driven entrepreneur building for the long haul.

🔗 Explore more from Nandeeta and her work:

https://www.goods4good.com.au/

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CREDITS

Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.

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