The Smart Passive Income Online Business and Blogging Podcast SPI 544: How to Build a Remarkable Email Marketing Machine with Brad Hussey
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Jan 21, 2022 Join Brad Hussey, a talented freelance web designer and marketing consultant, as he shares insights on overcoming self-doubt to excel in email marketing. He emphasizes the importance of hyper-personalized email strategies that build trust with subscribers. Learn how to create effective email courses and sequences that engage customers and drive transformation. Brad also discusses crafting an evergreen newsletter that nurtures relationships over time, ensuring that your communication is meaningful and effective.
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Craft and Commerce Example
- Brad Hussey uses Craft and Commerce, a conference hosted by ConvertKit, as an example of great email marketing.
- He highlights personalized pre-event invites, relevant information, valuable sessions, and well-timed offers.
Email Marketing as a Tool
- Email marketing software is a tool for connection and value delivery, not just sending emails.
- Creators should treat subscribers as individuals on a journey, designing each step for a human experience.
Plan Before Software
- Plan your email marketing strategy before using software; understand your business and customer needs.
- Clarify your business fundamentals to improve marketing, sales, and pricing.