SERP's Up SEO Podcast

SERP’s Up | Looking ahead to SEO in 2025

Jan 15, 2025

The discussion highlights the future of SEO in 2025, emphasizing the need to break down silos and enhance cross-department collaboration. Experts share insights on structuring AI-generated content and adapting to the rise of large language models. Tips for local SEO and the importance of creating a strong digital presence are also covered. With a humorous twist, the hosts draw parallels between snowboarding and learning SEO strategies. It's a must-listen for anyone looking to navigate the changing landscape of search optimization.

32:13

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Collaboration across departments is essential for effective SEO strategies in 2025, breaking down silos to enhance insights and data sharing.

The integration of AI and generative content creation methods is transforming SEO approaches, emphasizing quality and user experience to drive visibility.

Deep dives

SEO Landscape Changes in 2024

In 2024, SEO experienced significant shifts, primarily due to the integration of the helpful content update into Google's core algorithm. Many websites that were affected by this update have struggled to recover, leading to widespread confusion among SEOs about best practices. As traditional ranking methods become less reliable, the emphasis has shifted towards content quality and user experience, prompting a reconsideration of strategies. Furthermore, prominent brand visibility is increasingly correlated with effective digital public relations efforts and understanding audience positioning.

Intro

3min

Snowboarding Analogies and SEO Insights

3min

Navigating the SEO Revolution

18min

Building a Meaningful Digital Presence for SEO Success

4min

Embracing LLMs as a Traffic Channel in SEO

2min

Embracing New Trends in SEO and Marketing

3min

Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now?

Wix’s Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025.

From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you don’t want to miss!

Join episode 117 of the SERP’s Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025.

Key Segments

[00:01:40] What's On This Episode of SERP's Up?

[00:03:56] Focus Topic of the Week

[00:10:13] 2025 SEO Take: Ray Saddiq

[00:12:17] 2025 SEO Take: Debbie Chew

[00:14:23] 2025 SEO Take: Celeste Gonzalez

[00:17:08] 2025 SEO Take: Mike King

[00:18:32] 2025 SEO Take: Paul Andre De Vera

[00:29:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein