#2 - Alessio Carrà - Context Engineering: Fixing Vibe Coding at Scale

Jul 18, 2025

In this discussion with Alessio Carrà, a developer of Context Engineering, the urgency for entrepreneurs in AI coding is laid bare. Hear how one idea quickly generated $2K in revenue and why the golden opportunities are fading. Alessio explains Context Engineering, designed to streamline chaotic vibe coding as projects scale, contrasting it with existing tools like Amazon's Kiro IDE. The emotional toll of AI coding and the rise of local, open-source models are also examined, offering a glimpse into the next wave of tech innovation.

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ANECDOTE

From Tweet To $2K MRR In Days

Alessio watched someone turn a simple domain idea into $1–2K MRR within days.
He uses the Namesnag example to show how fast low-hanging opportunities are disappearing.

ADVICE

Act Now — The Window Is Closing

Do start your own small business now because many easy opportunities will saturate quickly.
Alessio warns the nine-to-five path is less safe as AI accelerates the pace of change.

INSIGHT

Vibe Coding Breaks At Scale

Alessio observed that AI agents tend to break unrelated parts as projects grow larger.
He concludes unstructured

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I talk with Alessio Carrà about the rapidly closing window for entrepreneurs in the AI coding space. He shares how someone turned a simple domain idea into $2K monthly revenue in just days, and explains why the "easy wins" won't last.

Alessio walks me through Context Engineering—his solution to the chaos that happens when vibe coding projects get bigger and AI agents start breaking things. We discuss the weird emotional shift of watching AI write your code, Amazon's new Kiro IDE, and whether we're heading toward a future of local AI models running on laptops.

Key Topics

The closing opportunity window - Why entrepreneurs need to move fast before all the simple ideas get taken
Context Engineering explained - Alessio's MCP that brings structure to vibe coding through PRDs, tech blueprints, and task lists
Scaling challenges - How AI coding tools break down as codebases grow larger
Comparison with existing tools - How Context Engineering differs from Taskmaster and Amazon's new Kiro
The emotional side of AI coding - Missing the satisfaction of solving hard problems vs. gaining focus on outcomes
Future of AI development - The push toward cheaper, local, open-source models vs. cloud-based solutions

Takeaways

Easy business ideas are disappearing fast—the window for low-hanging fruit is shrinking
Unstructured vibe coding hits a wall on bigger projects; you need process and documentation
Context Engineering brings traditional software development practices to AI coding
The satisfaction of coding is shifting from solving technical puzzles to achieving business outcomes
Local AI models could eventually eliminate per-token costs and internet dependency
AI tools are democratizing software creation, but require new approaches to stay effective

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Chapters
00:00 The Urgency of Action in Business
02:58 Navigating the Challenges of Vibe Coding
06:04 Introducing Context Engineering
08:54 The Process of Context Engineering
11:58 The Impact of Structure on Vibe Coding
14:45 Comparing Context Engineering with Other Tools
18:00 The Emotional Experience of Building with AI
28:08 Navigating the Workflow of Coding with AI
31:31 The Shift in Coding Satisfaction
34:16 Focusing on Outcomes Over Outputs
37:04 The Impact of AI on Cognitive Skills
40:16 The Future of Coding Tools
46:10 Local vs. Cloud-Based AI Models