Richard Schenker is the Founder & Chief Customer Engagement Officer of Loyal Strategy Consulting and he is also a seasoned loyalty executive who talks with experience about Enterprise-wide data utilisation (EWDU).

We debate the difference between EWDU and customer-centric retailing and the interview reveals many aspects of EWDU in the retail environment.

Richard explains how data insight drives price and promotional optimisation and can be deeply used for category protection, focusing also on product development or product delisting decision making. Richard also advises how data insight can be used in guerrilla marketing rather than blindly following a marketing campaign.

Hosted by Amanda Cromhout.

Show Notes :

1) Richard Schenker

2) Loyal Strategy Consulting

#353: Using Enterprise-Wide Data To Change The Business Of Retailing