Welcome to another insightful episode of the Scaling Secret Podcast! 🎙️ In today's episode, we have the privilege of speaking with Laura Barnard, the visionary founder of Breakthrough Brands. Laura shares invaluable insights into the art of scaling a business while staying true to the brand's identity and core values.

Key highlights include:

- The importance of maintaining brand integrity while attracting new customers.

- The transformative use of AI in enhancing consumer experiences and generating creative ideas.

- How brands like Nike effectively adapt and evolve while staying true to their core identity.

- Breakthrough Brands' shift from individual leader development to organizational solutions, focusing on leadership branding development programs.

- A deep dive into Laura’s upcoming book, "Leadership Types, a Barrier Breaking Approach to Empower Leaders," and its unique Spectrum of Leadership Empowerment Model.

- The significance of authentic leadership and the need for modernized language and methodologies in leadership development.

- Laura’s personal journey with LGBTQ+ inclusion in the workplace and the crucial need for empathy and connection in leadership roles.

- Practical tools available on leadershiptypes.com for understanding and leveraging your leadership style.

Join us as Laura encapsulates her approach with a powerful quote, "People don't care how much you know until they know how much you care," and elucidates how empathy, diversity, and inclusion drive innovation and effective leadership.

🔗 Explore more about Breakthrough Brands: [breakthroughbrands.com](http://breakthroughbrands.com)

📚 Discover tools and resources for leadership development: [leadershiptypes.com](http://leadershiptypes.com)

🌐 Connect with Laura Barnard on LinkedIn for further insights and resources fit for your organization.

Don't forget to like, comment, and subscribe for more episodes! 👍🔔

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