DEEP Inside Russell Moccasin—How The 125-Year-Old Brand Builds Some of the World's Most Unique Boots

Just about one year ago, Luke Kolbie and his business partner Joe Julian took over ownership of 125-year-old Russell Moccasin: the Berlin, Wisconsin bookmaker that has outfitted presidents, kings, outdoorsmen of all stripes, and some very smart/stylish Japanese people.

Certain changes were made right out of the gate—which always stirs up more than a bit of fear for devotees of a brand with such legacy. Luckily nothing at all has changed with Russell’s approach to craftsmanship, including their vaunted multi-layer moccasin construction, which Luke and Ben break down in RIDICULOUS levels of detail.

So how’s that first year been like for Luke & team? What’s changed at Russell, and what’s stayed blessedly the same? And where are the sights set in terms of pushing Russell into a more general boot-lover’s market? Trust me, we get into it all, in way more depth than may be healthy.


This episode was sponsored by Standard & Strange

Theme song: The Road by Punk Rock Opera

This episode was sponsored by Coblr—the business management system powering the repair industry. https://www.coblros.com/

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