Software Engineers: You Can Become a Content Creator (with Bytes of Bree)

Jan 23, 2025

Bree Hall, also known as "Bytes of Bree," is a developer advocate at HubSpot and a vibrant content creator. In this conversation, she shares her journey from front-end engineer to developer advocate, revealing insights on balancing travel with productivity. Bree offers practical tips for working on the go and emphasizes the importance of mastering a specific tech stack. The discussion also dives into the nuances of short vs. long-form content and the impact of authenticity in the tech community, showcasing how unique experiences can foster genuine audience connections.

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ANECDOTE

Career Transition

Bree Hall transitioned from front-end engineer to developer advocate in April 2024.
This career change was something she desired but initially feared.

INSIGHT

Engineering vs. Advocacy

As a software engineer, code is the most valuable contribution.
Developer advocacy allows diverse contributions like code, blogs, and relationship building.

INSIGHT

Always Being "On"

Developer advocates are constantly visible online and at events.
This visibility can create pressure to always be "on," impacting mindset and requiring adjustments.

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In this Modern Web Podcast episode, hosts Rob Ocel and Danny Thompson chat with Bree Hall, developer advocate at HubSpot and content creator known as "Bytes of Bree." Bree shares her journey from front-end engineer to advocacy, offering insights on balancing travel, staying productive, and navigating the pressures of being "always on." They explore creating engaging content, short vs. long-form formats, and how to build trust with an audience. Bree also shares tips on learning, working, and sharing knowledge while staying authentic in the tech space. Key Points from the Episode:

Transition to Developer Advocacy: Bree shares her experience moving from front-end engineer to developer advocate, highlighting the expanded ways to contribute beyond coding.
Managing Travel and Productivity: Practical tips for balancing frequent travel with work, including maintaining a travel kit, planning small tasks, and adapting work hours.
Specializing in a Tech Stack: Bree emphasizes the importance of mastering a specific tech stack deeply, choosing Astro, React, and Tailwind as her focus for 2025.
Short vs. Long-Form Content: Discussion on how short-form content skills improve long-form storytelling, with platforms like TikTok emerging as powerful tools for learning and discovery.

Chapters 0:00 - 0:21 Introduction to Popular Tech Content 0:21 - 0:57 Exploring Niche Technical Topics 1:03 - 1:26 Podcast and Guest Introduction 1:32 - 2:04 Transitioning to Developer Advocacy 2:04 - 2:41 Key Differences Between Engineering and Advocacy 3:07 - 3:48 Perceptions vs. Reality of Developer Advocacy 3:48 - 5:25 Navigating the Challenges of Always Being "On" 5:25 - 6:34 Travel Productivity Tips for Advocates 6:34 - 7:24 Balancing Work During Heavy Travel 7:24 - 8:46 Tips for Staying Organized on the Road 8:46 - 10:12 Personal Rituals to Stay Grounded 10:12 - 11:17 Optimizing Gear for Productive Travel 11:17 - 12:14 Reflecting on Priorities for 2025 12:14 - 14:22 Choosing and Mastering a Tech Stack 14:22 - 15:56 Advice for Junior Developers 15:56 - 18:10 Balancing Fun and Learning in Development 18:10 - 19:55 Sharing the Journey: Content Creation Insights 19:55 - 22:24 The Spectrum of Developer Passion 22:24 - 24:03 Finding Your Lane in Tech Content 24:03 - 25:02 Diverse Interests in Developer Content 25:02 - 26:31 Content Creation and TikTok Strategies 26:31 - 27:42 The Success of "Break into Tech" Content 27:42 - 30:15 The Role of TikTok as a Search Engine 30:15 - 32:01 Short Form vs. Long Form Content 32:01 - 33:56 The Art of Engaging Content 33:56 - 36:04 The Power of Short Form in Building Trust 36:04 - 37:39 Evolving as a Content Creator 37:39 - 39:01 Processing and Discussing Information in Content 39:01 - 40:30 Challenges of Live Content Creation 40:30 - 41:39 Closing Remarks and Guest Links Follow Bree on Social Media Twitter: https://x.com/bytesofbree Linkedin: https://www.linkedin.com/in/briannahall0/ Sponsored by This Dot: thisdot.co