Sales Transformation

#609 S2 Episode 478 - TO DO OR NOT TO DO: Personality Insights as a Key to Guidance and Avoidance

Mar 25, 2023

05:44

IT’S NOT JUST ABOUT WHAT YOU SHOULD DO, BUT ALSO WHAT YOU SHOULDN’T DO

A lot would assume that winning back customers is just all about knowing what should be done to keep them, but we tend to forget that we also need to consider the things that we need to avoid. What did we do to cause the customer to leave? How did we communicate with the lost customer? In this episode, Collin explains that personality insights will not just help you find out what to do for the customer, but also what you should avoid when dealing with them. Learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: ACCURATE DIGITAL FOOTPRINT SCANNING

“The way we approach it is like we're scanning their entire digital footprint. So we're getting a really accurate assessment of who they are, and so that's one of the advantages of using something like that, to be able to identify personality to then adapt and change, how you might approach them in a sales motion, or in a winback campaign.”

COLLIN: AVOID THE TRAPS AND MINES

“The next way to really sort of take a bite out of understanding this stuff, and then being able to actually put it into application in your sales motion or winback campaign is knowing the things to avoid because those are the big ones. So knowing which traps to avoid which sales landmines.”

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