Interview: Meet the man tasked with guarding Telstra’s brand

Telstra is one of the most trusted brands in the country. But it’s also a company that’s evolving, following the rollout of the NBN.

Sean Aylmer talks to Brent Smart, Telstra’s Chief Marketing Officer, about maintaining the integrity of an iconic brand while still growing and changing.

Find out more: https://fearandgreed.com.au/

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