The Secret to Unlocking Value: How to Maximize Your Product's Price

Dan Balcauski, founder and principal consultant at Product Tranquility, joins to discuss The Secret to Unlocking Value: How to Maximize Your Product's Price.

We discuss: 

• Three types of value drivers
• How to know what our customers value
• How to measure pricing effectiveness
• How companies find their value metric
• The connection between customer segmentation and pricing
• And more!

Learn more at ProductVoices.com.