The Powers That Be: Daily
Victoria’s Secret Tariff Crisis
Apr 11, 2025
Lauren Sherman, a fashion and retail expert at Puck, joins the discussion to unpack the fallout from Trump's trade war on the fashion industry. She delves into Victoria's Secret facing hefty tariffs and how luxury brands like The Row are adjusting to geopolitical pressures. The conversation also touches on Glossier's struggle to maintain its trendy status amidst declining consumer interest and the brand's recent financial challenges. From import costs to brand revitalization, the insights into the evolving fashion landscape are both revealing and entertaining.
23:08
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Quick takeaways
- The ongoing tariff policies are forcing retailers to adjust their pricing strategies and explore new international markets amid economic uncertainty.
- Glossier's struggles to regain market momentum illustrate the challenges brands face in adapting to changing consumer behavior and preferences.
Deep dives
Impact of Tariffs on Retail Dynamics
The ongoing tariff policies are significantly affecting the retail industry, particularly for retailers with already thin margins. Both luxury and mid-tier brands are adjusting their pricing strategies and marketing approaches in anticipation of changes stemming from political factors. The uncertainty around these tariffs has led to market volatility, making it difficult for brands to predict future pricing and financial impacts on their products. As a result, while consumers may not feel the effects immediately, many retailers are bracing for tough economic conditions in the months ahead.
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