How Marketers Fortify Their ‘Castle’

Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder and author of the recently published “Your Company Is Your Castle: Proven Methods for Building a Resilient Business,” joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines. Chennakeshu, former CTO of Sony Ericsson, discusses why it's crucial that companies develop a common set of metrics for sales and marketing executives, how marketers align corporate culture with business strategy, and the growing onus on CMOs to spot the “gorilla in the room,” or a market disruption that can rattle their company.

The Champions of Growth Podcast airs Wednesdays at 2PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.