Ep 73: Andrea McCauley is Head of Marketing and SVP for Massage Envy

Studying the liberal arts can be beneficial to almost every aspect of your life, as it forces you to develop a level of critical thinking that is necessary for navigating the world that we live in. Moreover, anthropology can provide a firm foundation from which a prospective marketer can grow and flourish. That is the journey of today’s guest, Andrea McCauley, as she explains how her love for anthropology provided the vital skills that she still uses in marketing today.  Andrea is the Head of Marketing and Senior Vice President for Massage Envy, a nationwide wellness franchise that provides massage, stretch, and skin care services. After Andrea and Rob agree on the undeniable benefits of the liberal arts, the conversation then turns to how COVID has affected marketing as a whole, the biggest challenges that marketing leaders are currently facing, and how Massage Envy uses marketing to support its franchisees. We discuss Andrea’s career trajectory and the challenges she faced when becoming CMO, the technological shifts that Massage Envy has made since COVID, what our guest thinks about AI in relation to her current role, and so much more! Andrea’s lightning round of questions explores TikTok, branded content, Yelp, and Facebook, and she delivers some important advice for all aspiring marketers.