Side Hustle School
Ep. 3031 - Q&A: “How do I create and sell a premium online course?”
Apr 19, 2025
Discover how to craft a premium online course that stands out. Learn to position your course for a high price point and identify your ideal audience. Explore strategies that focus on delivering transformative value and addressing customer challenges. Engage with potential students to build lasting relationships and create urgency around your offering. This insightful discussion is packed with practical tips for navigating the competitive online education landscape.
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Quick takeaways
- Understanding the target audience's challenges is essential for creating a premium course that addresses their specific needs effectively.
- The course's perceived value depends on structuring content around transformative outcomes that guide participants toward achieving their goals.
Deep dives
Identifying Your Target Audience
To create a successful premium online course, identifying and understanding the target audience is crucial. Focusing on their greatest challenges allows course creators to develop solutions that speak directly to those needs. For example, if the course aims to teach leadership skills, it should specify clear outcomes like 'building the confidence to lead a team of 20 people and exceed quarterly goals.' This precise articulation helps potential customers grasp the value they will receive, making the course feel worth the higher investment.
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