Side Hustle School Ep. 3031 - Q&A: “How do I create and sell a premium online course?”
Apr 19, 2025
Discover how to craft a premium online course that stands out. Learn to position your course for a high price point and identify your ideal audience. Explore strategies that focus on delivering transformative value and addressing customer challenges. Engage with potential students to build lasting relationships and create urgency around your offering. This insightful discussion is packed with practical tips for navigating the competitive online education landscape.
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Transcript
Episode notes
Build Trust to Drive Demand
- Build trust and a strong relationship to move customers from curiosity to urgent demand.
- Position your course as an indispensable, high-value resource for your audience.
Value Justifies Price
- Customers buy premium courses when they see the price aligns with the value they receive.
- Making potential buyers feel they "need this" is key to charging higher prices.
Articulate Clear Specific Outcomes
- Clearly articulate specific, valuable outcomes of your course for customers to see its worth.
- Make the benefits urgent and directly tied to their problem resolution.