Be Authentic as F*ck - with Sun Yi - EP 302

May 9, 2023

Sun Yi, an entrepreneur and TEDx speaker, discusses mastering authenticity on social media. He emphasizes the 'Goldilocks of personal branding,' balancing transparency without oversharing. Sun reveals his successful content strategy, highlighting the importance of genuine interactions over mere posting. He also illustrates the power of authentic storytelling and vulnerability in building deeper connections. Listeners will learn how to craft engaging content that resonates and fosters loyalty, transforming their approach to personal branding.

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Chapters

Transcript

Episode notes

Intro

00:00 • 2min

The Power of Authentic Storytelling

01:49 • 14min

The Power of Authenticity in Content Creation

16:06 • 3min

Crafting Engaging Content: The Power of Hooks and Flow

18:39 • 2min

Building Authentic Connections in Content Creation

20:51 • 20min

Embracing Leapfrog Moments in Business

40:57 • 19min

Navigating Professional Relationships and Career Advancement

01:00:20 • 3min

You might already know about the importance of being authentic, but maybe you’re not exactly sure how to translate that over social media in order to attract your ideal customers. You don’t want to be so authentic and transparent that you don’t leave any mystery about you, and you also don’t want to share so much that you become uninteresting to listen to. There is definitely an art in owning who you are and what your unique talents are, and conveying that appropriately to your audience so that you stand out while showcasing your expertise. Sun Yi calls this the “goldilocks of personal branding.”

Sun Yi is an entrepreneur, storyteller, and TEDx speaker. He is the founder of Night Owls, an award-winning digital agency in NYC. In 2022, he started Night Owl Nation, a community that practices storytelling together.

Sun gained over 50k Instagram followers in only 6 months, and in this episode of the 365 Driven Podcast, he reveals his content strategy and the common mistakes he sees people making on social media, and what you should actually be doing instead. So many people think if they post consistently, that will be enough to grow their following, but they are missing a key component. It is called “social media” for a reason. The interactions are meant to be a 2-way street. No one likes when someone just takes without giving anything in return. Instead of “posting and ghosting” think about how you can use your knowledge and abilities to serve with authenticity, and the right clientele will take notice.

Key highlights:

Sun’s content strategy and how he got 50k followers in 6 months
Repurposing and recycling content
What is a carousel on Instagram?
The 3 necessary pieces of great content
Why Sun has a consistent theme and colors on his Instagram page
Don’t “post and ghost”
Nuances about social media that Sun didn’t realize before
The problem with influencer mentality
How to land high-caliber clients
Where to start if you are new to social media
Why really great content might not perform well
Common storytelling mistakes
The importance of being relatable

For resources and links mentioned in this episode, visit: 365driven.com/episode302