The CPG Guys Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth Bowman
The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms.
Meagan answers these questions posed to her:
- Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bentonville? True? If so, what was the calling?
- We often say its all about the data, insights and analytics - with the consumer at the center. True, false, or maybe? Why? Why is data the most valuable asset in a brand’s journey?
- What is Stopwatch all about? And why the name? What retailers do you cover? Are you covering eCommerce only?
- How does your platform bring all this data together? Tell us about the BI dashboards… are they customizable?
- What are the most important KPIs you see in these dashboards for a brand? For a retailer?
- How are you measuring / monitoring retail media? How are you developing the tool - additional reporting, analytics, etc?
- What about DTC? Can one report total ecommerce sales across all channels? What if there's B2B?
- What are the new capabilities that your clients are looking for you to develop and how do you go about innovating to keep Stopwatch ahead of the competitive solutions?
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