E77 | Leveraging LinkedIn: The Riches Are In The Niches

Do you know how to use LinkedIn? As in really know how to use LinkedIn? As in to generate leads, make sales, connect with meaningful prospects and make decent money from the platform? 

Because if LinkedIn is a platform you want to be leveraging, or you’re trying to leverage, then listen to this week’s episode of The Melting Pot with John Nemo, author and marketing coach, for some amazing advice and top tips. 

John helps business coaches, business owners, small business owners and consultants use platforms like LinkedIn to find and engage and win new business online. He will show you how to leverage LinkedIn to find and engage your ideal prospects, along with how to use content as currency to "purchase" the time, attention and interest of your target audience. 

In fact, John was an inspiration behind Dom’s transition from the corporate world to becoming a solopreneur, so it’s quite poetic to have him on the podcast, sharing his secret sauce. 

And what is John’s secret sauce?

“The book I launched my business on was called ‘How to Win Friends and Influence People’ by Dale Carnegie, written in 1936. I built my whole business around that book. I built my whole business around this one line, which is: ‘your ideal prospects don't care about you, they care about themselves, morning, noon, and after supper, so make it all about them’.”

So if you want to find and attract the type of prospects who will be a real fit for your brand, then keep on listening - this is a great conversation, we hope you enjoy it as much as we did. 

On today’s podcast:

• You’ve got to have a story and be memorable if you hope to succeed 
• How to leverage LinkedIn
• Using content marketing to get big wins
• How to deal with failure
• Success is 98% mindset and 2% talent
• Be unique when connecting with prospects