WP Builds 440 – Comparing WordPress page builder accessibility: in-depth insights from Amber Hinds
Oct 9, 2025
Amber Hinds, CEO of Equalize Digital and a leading expert in WordPress accessibility, dives into her extensive 2025 page builder accessibility research. She reveals her motivation to improve web inclusivity and discusses the rigorous methodology that evaluated over 19 page builders. Key findings highlight which builders excelled, like Cadence with a perfect score, and emphasize the importance of knowledgeable implementation for accessibility. Hinds stresses the moral and legal imperatives surrounding accessible web design, making a strong case for ongoing improvements in the WordPress ecosystem.
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How User Testing Changed Her View
- Amber Hinds described how Equalize Digital began accessibility work through higher education clients and evolved into a focused accessibility company.
- She recounted hiring blind users for testing which transformed her understanding of real user needs.
Large-Scale Research Requires Focused Time
- The 2025 page builder study took over 200 hours and two people to complete, showing the scale of thorough accessibility research.
- Amber ran the project from June to August to capture a fair snapshot of each tool's state.
Fix The Tools, Not Just Individual Sites
- Improve page builders because most users build sites from existing tools and will inherit accessibility issues unless the tools are fixed.
- Use accessible starting points so non-technical users don't ship inaccessible websites by default.