E178: SPORT AND THE POST-COOKIE INTERNET

This is a podcast about cookies, the tiny strands of data that follow us around the internet, allowing advertisers and websites to remember us, the pages we visit, our passwords and the contents of our shopping carts. 

So, we ask what they are, who’s using them, why Google and Apple are trying to remove them and what the specific implications of this will be for sports marketing, from the perspective of sponsor brands and for rights holders seeking to commercialise their teams, tournaments and other inventory via digital channels. 

To help us understand what a post-cookie internet might look like, we asked two experts in digital marketing to join us. 

Dr Augustine Fou is a world renowned leader in the topic of digital marketing and ad fraud who has held Group Chief Digital Officer roles for major advertising networks and is a former McKinsey consultant. https://www.linkedin.com/in/augustinefou/

Joining Augustine is Phil Stephan, director at the sports data consultancy, Two Circles who has just published a white paper looking at this subject. https://twocircles.com/gb-en/articles/sport-third-party-cookie-crumbles/

If you’re a sports data nerd, hold the purse strings of a brand marketing budget or just someone who wants to know more about how digital marketing really works, I promise this is a conversation you’ll want to hear.  

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