https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you feel like your community manager is creating more work for you instead of solving problems, you’re not alone. Many membership owners hire a community manager expecting them to drive engagement and improve retention—but instead, they end up micromanaging every decision.

The problem isn’t your community manager. The problem is that they’re working reactively instead of proactively.

In this episode, I’ll break down:

The difference between a Community Manager and a Community Moderator (and why most membership owners accidentally turn their manager into a moderator)
How a reactive community manager adds work instead of solving problems
What a proactive community manager actually does to drive retention and engagement
Best practices for training your community manager to be more strategic

If you’re ready to shift your community manager from reactive to proactive, this episode will show you how.

Additional Resources:

Want to train your community manager to drive engagement and retention? Learn more about my Cultivate Community Training Course at shanalynn.com/cultivate.

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Mick Winter 26 - Play it again, Mick