Field Notes: Start the Conversation (Drewbie Wilson)

This Field Notes reflection was inspired by my conversation with Drewbie Wilson on The Growth Signal. His hot take was simple but sharp: Sales is easy...the hard part is just calling the damn leads.

That hit me harder than I expected, because I’ve been carrying that same hesitation in my own business lately, not with cold calls, but with how I talk about Truvue. For too long, we’ve been building quietly, waiting for someone else to ask before we share what we’re excited about.

In this episode, I pull back the curtain on that shift from waiting to be asked, to starting the conversation. From chasing polish, to chasing momentum.

If you’ve ever caught yourself overthinking, holding back, or waiting for the “perfect moment” before putting yourself out there, this one’s for you.