“What the internet really needed was a great curator; someone who would read and select and present the finest pieces to you so that you could ignore the noise and get straight to the quality.” — Uri Bram, The Browser
Mission accomplished. If you subscribe to The Browser, you can rest easy knowing that a steady stream of fascinating pieces you didn’t know you wanted to read will flow effortlessly to you. A manageable five per day, in fact, plus extra bits in the postscript, like a video, podcast and quote.
That’s after the small team sifts through hundreds of stories every day. “The only real criteria we have at The Browser is: Will this piece be as interesting 10 years from now as it is today?” CEO Uri Bram reveals.
But it’s not just the stories that are interesting; so are the sources. The Browser curates from an extremely long tail of publishers and voices, almost all accessible for free, so there was much to unpack about the art of curation.
Highlights, inspiration and key learnings:
- What problem The Browser is trying to solve
- What makes a story right for The Browser
- What makes a curator right for The Browser
- A typical day for the team
- Collecting 10+ years of RSS feeds
- What grabs a curator’s attention in the firehose
- The thinking behind their haiku-like subject lines
- What's hard about running The Browser
- Discovering The Browser and publishing to Ghost
- Ghost vs Substack
- The Browser as a source: copying or compliment?
- Incorporating YouTube into their content strategy
- Which newsletters Uri loves himself
đź‘‹ Say "hi" to Uri!
🔎 Browse this Storyboard to get the episode itself, plus Uri's other favorite newsletters and culture picks.
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The Art of Curation