Dan Sanchez - Every B2B Business Should Have A Podcast - Episode #111

“A podcast is like a Swiss army knife, it can accomplish so many objectives…”

Dan Sanchez is the Director of Audience Growth for Sweet Fish, a podcast agency for B2B brands. Equipped with his MBA and a career that has crossed design, technology, marketing, and education, Dan is ready to teach others how to grow their audience in a digital age. He contributes regularly to the B2B Growth podcast, Linkedin, and his own blog at danchez.com.

Dan's also an avid runner, yerba mate drinker, and resides in Nashville with his wife and three princesses.

Questions and topics we covered include:

• Is podcasting appropriate for all B2B businesses?
• How podcasting is the easiest networking hack to use.
• What do most B2B businesses get wrong when it comes to creating a podcast?
• How should clients evaluate podcast agencies and vendors?
• How to measure the impact generated from a podcast?
• The key takeaways Dan shares from hosting over 200 podcast episodes.

And more!

Connect with Dan via LinkedIn here: https://www.linkedin.com/in/digitalmarketingdan/

Connect with me via LinkedIn here: http://linkedin.com/in/kennysoto/

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Other episodes to level up your organization's podcasting game include:

Episode 88 with Harry Morton - https://open.spotify.com/episode/68Nj1p4SzK94QgWN753TRj?si=K8iatdDsQ8KKW0R2uwgxCQ

Episode 89 with Jeff Large - https://open.spotify.com/episode/4ETQmqr1xsUr9Cr0NfaCNn?si=NsiSVntiQ5yHoqqXHH39Tg