Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following?

On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other social platforms and how it could help build rapport with your peers before meetings and talks.

But how do you get started? Well, Finn says a little experimentation is OK! It doesn’t matter if your first video doesn’t explode, so long as you’re providing something valuable to your audience.

Learning points from the episode include:

00:00 – Introduction
02:17 – Finn’s tip for making better videos
03:15 – What role YouTube can play in the growth of your business
06:19 – Why YouTube shouldn’t be your “dumping ground”
07:12 – How important is personality on corporate YouTube?
11:31 – Is consistency important?
16:24 – How to get started on YouTube
22:00 – What constitutes success on YouTube?
23:18 – Finn’s Speed Round
26:38 – The final take
27:10 – Outro

Important links and mentions:

Can Corporations Succeed on YouTube? And If So How?