Building With Buyers: Startup Marketing and Growth Fueled By Customers 173 - Using Story To Switch From Just A Vitamin To The Painkiller Customers Need (Brad Pedersen, Co-Founder at Lomi)
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Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I always get so many takeaways from talking to B2C startups that I can carry over into B2B, and that's why I love this convo.
About Lomi:
- Founded: 2022
- Funding: crowdfunding using Indiegogo ($7.2M!) and then got VC backed
- Description: electronic device which turn your food scraps, organic waste, compostable packaging and home bioplastics into compost (plant food); they've already shipped 20,000+ units
In this episode:
Why does story matter with your marketing;
How to listen for the problem your customers actually want to hear about;
What is marketing and why does it work;
Why do superfans love Lomi and how do you further leverage that to create more superfans;
What can B2B early stage startups learn from the way that Lomi approaches marketing;
AMA - Brad asks me his burning question.
You can find Brad on LinkedIn: https://www.linkedin.com/in/brad-pedersen-77075012/
Check out his book coming out in November: https://startupsantabook.com/
Learn more about Lomi: https://lomi.com/
Learn more about Pela: https://pelacase.com/
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