Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

Thrive Philanthropy with Jessika Ava

Feb 17, 2024
Jessika Ava, CEO and founder of Thrive Philanthropy, discusses funding grassroots food justice initiatives and promoting global plant-based eating. She highlights the importance of empowering diverse leadership and supporting grassroots organizations, especially in the Global South. The conversation delves into the complexities of philanthropy in addressing animal welfare legislation, cultural sensitivities, and the environmental impacts of veganism. With over 150 advocates supported across Africa, Jessika's mission aims to dismantle accessibility barriers and ensure equitable funding for transformative projects.
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INSIGHT

Global Reach and Equitable Funding

  • Thrive Philanthropy expands global vegan movement through grants and leadership coaching.
  • It dismantles funding accessibility barriers and employs equitable funding approaches globally.
ADVICE

Balancing Trust and Accountability

  • Trust grantees but maintain vetting to ensure funds are used properly.
  • Build authentic relationships with grantees and donors to align goals and support impact.
INSIGHT

Focused Vegan Funding Approach

  • Thrive funds diet change initiatives aimed at removing animals from food systems.
  • Strategy varies by culture but the goal remains plant-based food system creation.
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