Product Momentum Podcast

140 / Money Talks: Aligning Product Strategy + Business Goals, with Rich Mironov

19 snips
Jun 11, 2024
Rich Mironov, a veteran product manager, shares insights on aligning product strategy with business goals. He emphasizes speaking the language of business and translating use cases into financial cases. The podcast discusses integrating a money story with user stories, strategic prioritization, and seeking inspiration for product managers.
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ADVICE

Aligning Product and Business Strategies

  • Align product strategy with broader business goals by understanding the target audience and their needs.
  • Connect product features to financial outcomes like increased customers or lower churn.
ADVICE

Creating Product Strategies without Company Strategy

  • If a company lacks a clear strategy, create several product strategies aligned with different potential company strategies.
  • Present these options to executives to facilitate discussion and decision-making.
INSIGHT

Objective Prioritization

  • Objective prioritization is difficult without a defined company strategy.
  • Features must align with the company's objectives and target audience.
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