33. How to use testimonials in your marketing

Testimonials are a powerful way to convey quality to your prospective clients. 

There's nothing like your clients' words when it comes to articulating the value and experience of your services.

And while there are lots of ways to do this, the main job of testimonials are to:

1. Articulate the transformation (before/after)

2. Help overcome objections your prospects may have

The best testimonials are raw and unedited. Use the language your clients gave you. It's fine to tweak or edit it, but don't change words. Keep them as they are, typos and all.

I'll cover more on this at a later date, but for now, I challenge you to find any opportunities you can to gather testimonials from people you work with. 

If nothing else, it will boost your confidence in those down days. 

Win win right? :)

Yours,

—k