Optimal Work Daily - Career, Productivity and Entrepreneurship 1710: Make It About Your Customer, Not Your Business AND Don’t Let Frustration Get The Best Of You by Kate Erickson
Jun 6, 2025
Learn why the most successful businesses prioritize customer needs over their own goals. Practical methods for overcoming frustration empower entrepreneurs to stay focused on their mission. Effective storytelling is showcased as a powerful marketing tool, fostering genuine connections with customers. Embracing a proactive mindset helps navigate the challenges of entrepreneurship, reminding you to breathe, refocus, and serve. Remember, customers care about what you can do for them!
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Focus On Customer Benefits
- Customers care about what your business can do for them, not about your internal efforts.
- Success comes from focusing your messaging on customer benefits rather than business features.
Google's Customer Storytelling
- Google Chrome's "JestTime" commercial tells a relatable story of a daughter and father connecting.
- It highlights how their products help customers by showing benefits, not features.
Customer-Centric Marketing Advice
- Make your customers the focus of your marketing by understanding their struggles.
- Tell the story of how you solve their problems to differentiate your business.