148. How Much Should You Give Up For Affiliates?

Takeaways from this episode: – One important factor that determines whether your online business is going to succeed or not, is the amount of traffic you get. Traffic is worth a huge amount of money. – Give your affiliates sales commissions for every sale, including upsells. Also, consider using lifetime cookies. – Fight the scarcity mindset, be generous with affiliate commissions. Over the long term, goodwill and trust will create a larger pie for everybody. – Be careful with coupon codes. You don’t want your brand to rely on discounts. Also want all your affiliates (and customers), to feel like they’re treated equally. – For digital products, it is common to give a 30-50% affiliate commission. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

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