Side Hustle School Ep. 3186 - Weekend Workshop: Design Disruption in Traditional Markets
Sep 21, 2025
Explore the fascinating world of design disruption as outdated industries get a modern makeover. Hear the inspiring story of Julie Wilder, who transformed astrology calendars with fresh aesthetics, launching her successful Etsy store and seeing organic growth. Discover practical steps to identify and redesign traditional products for today's market. Get ready to spot opportunities in dated industries and take action toward your next side hustle!
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Restaurateur Turned Calendar Designer
- Julie Wilder shifted from running an organic restaurant to designing astrology calendars because she loved astrology and made personal calendars for years.
- She noticed existing astrology products used outdated, overly feminine designs and decided to create a unisex, modern alternative.
Design Can Unlock Latent Demand
- Existing astrology calendar aesthetics appealed to longtime fans but alienated curious newcomers seeking modern style.
- Redesigning presentation can unlock demand from people interested in the subject but deterred by dated visuals.
Invest In Materials And Experience
- Invest in quality materials and professional printing to make the product feel premium and modern.
- Think through the look, feel, and user experience before launching to attract new buyers.
