In the fourth chapter of the 'Building the Brand' series, I take you through my return to the U.S. after a nine-month training rotation in South Korea in October 2016, this chapter details the pivotal moments and lessons learned in expanding Bare Performance Nutrition (BPN).

From moving into our second warehouse to the trials and triumphs during the transition period, the emphasis is on the commitment and mindset necessary to achieve success.

Chapters

00:00 Introduction

01:30 Recap of Chapter Three

05:46 Lessons Learned from Going All In

08:36 Returning to the U.S. and New Beginnings

12:32: First Warehouse/Transitioning Out of the Military

18:20 Early Challenges and Team Expansion

24:19 The Struggles of Opening a Gym

36:13 Realizing the Need to Focus on BPN

38:51 Sharpening the Axe: Preparing for Battle

40:08 The Rollercoaster of 2017

40:57 Documenting the Journey on YouTube

42:11 The First Taste of Financial Success

47:47 The Cash Flow Nightmare

59:33 Meeting Steph: A Life-Changing Year

01:02:25 Expanding the Team

01:05:21 The Power of Content

01:08:08 A Shift in Focus: Health and Wellness

01:15:07 Forcing Growth: The New Warehouse

01:21:47 Overcoming Challenges: The Internet Issue

01:23:13 Conclusion: A Year of Transformation

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BONUS EPISODE 2025 wrap-up... and my 2026 predictions